Author: Rosie Fryer

VANCOUVER ISLAND, BC – Thrifty Foods will now feature Buy BC products in its stores throughout Vancouver Island and the Lower Mainland. Buy BC helps local producers and processors market their products by using the recognizable Buy BC logo and branding. The province announced the partnership during the opening day for a new Thrifty’s branch in Belmont. Thrifty Foods will be the first retailer to partner with the province to feature Buy BC products. The partnership of two Buy BC and Thrifty Foods will start with the Belmont location. Products under the Buy BC brand will be in other branches…

Hyundai Motor Co. will launch its luxury brand Genesis in the Indian market after 2020. First the company will test the acceptance of its models in the premium segment by first introducing its Kona electric SUV in July. For Genesis, Hyundai will open company-owned experience centres and small showrooms in select locations across the country. Hyundai is also expected to display its luxury products at Auto Expo 2020. Hyundai’s affiliate Kia Motors Corp. is scheduled to launch its first car in India this year. For its premium Kona Electric SUV launch, Hyundai had hired consulting firm Deloitte Haskins.

Dabboo Ratnani, one of India’s most coveted fashion and celebrity photographers, is signed as Brand Ambassador by Fujifilm India Private Limited for its GFX series range in mirror-less cameras. As part of this strategic partnership, Fujifilm India will be rolling out various brand building initiatives with Dabboo Ratnani for its GFX range. Fujifilm’s medium format GFX range is a popular choice among photo enthusiasts and professional photographers world-wide. With this state-of-the-art range of digital cameras, the company hopes to strengthen its foothold in the Mirrorless Segment and plans to achieve a 30% share in the Indian mirrorless market in the…

Manchester based fashion retailer Pretty Little Thing launch transparent fashion range for this summer.  An exclusive range for all the fun-loving girls out there, who adore the latest trends. Pretty Little Thing is just adding to your festival fashion collection specifically for the girls who “dare to bare.” during festival season. Pretty Little Thing has just launched their new fashion collection, which is made up of a range of transparent clothing which is the latest in a see-through fashion that will appeal to those of you who like to reveal a little more flesh than normal.

Canada’s first professional rugby team is getting in on the most hyped trend in weed. The team will be selling Rugby Strength, a CBD topical being branded as a way to manage pain, through a new subsidiary called HowlBrands. The Toronto Wolfpack to be first Pro Sports Team to launch a line of CBD products aimed at athletes. The Wolfpack, has created HowlBrands Inc., a subsidiary through which it will develop and sell hemp-derived CBD products targeted at active people, starting with a topical cream called Rugby Strength that will be available for sale in the UK and US this…

Besides consumer electronics, Xiaomi produces an array of other products too. In India, brand has already captured the market in smartphones. After sidelining Redmi as an independent brand, the sub-brand is speculated to be launching its own laptop now. The speculated Redmi laptop is expected to be launched alongside Redmi X on May 13. The company has already confirmed the launch date for its upcoming flagship, Redmi X (aka Redmi K20 Pro). The upcoming Redmi flagship is expected to share a lot of features with the much-hyped OnePlus 7 Pro including the pop-up sensor, three rear cameras and more. Just…

Sports Illustrated celebrated the release of its 2019 Swimsuit Issue in Miami this week, and the red carpet for the event proved it’s the most body-diverse cast yet. The magazine hosted the Sports Illustrated Swimsuit on Location at Ice Palace on Friday, inviting models of all shapes and sizes – including a very pregnant Samantha Hoopes to pose for pictures, participate in a panel, and party. The event may just be the most body-positive and inclusive issue ever: besides plenty of slim models in attendance, there were plus-size models, muscular athletes, and even a pregnant Samantha Hoopes participated. A bikini…

Power Sportz, India’s maiden digital sports news and journalism channel has announced to launch its international studio set up in Australia. This will be its first international studio. Power Sportz is a first-of-its-kind sports channel, which was set with the objective to become the voice of sport. Power Sportz, headquartered in Gurgaon, was launched on May 19, 2018. Since then the channel has touched several milestones be it viewership, reach, engagement and impacting sporting issues. The channel has covered several key sporting events to date which also includes India’s impressive performance at the 2018 Asian Games.

Burger King is the latest brand that is going to use depression as a marketing tool, “Not everybody wakes up happy,” a man sitting on his bed intones to start the new Burger King ad. Burger King’s latest promotion is called #FeelYourWay, it’s a play on the company’s old slogan “Have it your way,” except it’s apparantly about depression. In order to spread Mental Health Awareness month, Burger King has partnered with Mental Health America to release a Blue Meal, a Yaaas Meal, a Pissed Meal, a Salty Meal, and a DGAF Meal in selected cities for a month.

Quite a great news for one and all, Amazon is offering 40% discount on mobiles and accessories and 80% discount in the fashion category. Isn’t it cool! Amazon India geared up its ‘Summer Sale’ from May 4-7. The specially created Akshaya Tritiya Store is also now live on Amazon Fashion. It is reported that there are over 4 lakh designs and 100+ brands on heavy discounts for consumers this season. The e-tailer is all set to tempt customers with its amazing offers like up to 100% off on making charges on Gold & Diamond Jewellery and likewise. Wait not… start…