Hyundai gears up to launch luxury brand Genesis in India

Hyundai Motor Co. will launch its luxury brand Genesis in the Indian market after 2020. First the company will test the acceptance of its models in the premium segment by first introducing its Kona electric SUV in July.

For Genesis, Hyundai will open company-owned experience centres and small showrooms in select locations across the country. Hyundai is also expected to display its luxury products at Auto Expo 2020.

Hyundai’s affiliate Kia Motors Corp. is scheduled to launch its first car in India this year. For its premium Kona Electric SUV launch, Hyundai had hired consulting firm Deloitte Haskins.