Myntra appoints Anushka Sharma and Virat Kohli as their first brand ambassadors, it is estimated that the brand may be shelling out upwards of ₹10 crore for the couple as brand endorsement fee. This is the couple’s second big brand endorsement deal after men’s ethnic wear brand Manyavar with which they are associated since 2017. Myntra has launched an integrated campaign called ‘Go Myntra-la-la’ which they will promote across television, print, digital and outdoor. McCann Worldgroup, Bengaluru has created the television campaign, which features the couple sporting a variety of apparels and accessories from the site.
Author: Jyotsnaa Sharrma
Jyotsnaa Sharrma
Jyotsnaa Sharrma is a freelance writer, who formerly worked out as Conference Producer. An MBA in Marketing with more than 15 years of experience and consistent dedication to various companies and agencies. Besides writing she loves traveling, cooking and painting. She is a dedicated and devoted writer.
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Bollywood’s diva and most popular actresses Disha Patani has become the youngest brand ambassador for the soft drink brand Pepsi. Image Credit: Hindustan Times
Prince Harry is the latest big name attached to Apple’s Apple TV+ streaming service. Kensington Palace announced – Prince Harry and Oprah Winfrey are teaming up to create a series of documentaries about mental health.