Author: Jyotsnaa Sharrma

Toreto has roped in Youth Icon Rannvijay Singh as their brand ambassador. As part of this association, Rannvijay will appear in a series of campaign for the brands complete range. Both the brand and Rannvijay are equally excited about this association. Announcing the association Kashish Lalit, Director, Toreto Retail Private Limited said, “Selecting the right brand ambassador plays a major role in building the brand image. Our qualities are similar to that of Rannvijay, hence, this association will definitely bring out the best of Toreto and will gain us huge recognition.”

Avon, the 130-year-old women’s beauty brand, has always been providing a vast range of products to suit everyone for every occasion, every time. The brand has roped in ace actress Parineeti Chopra as the new face for its color make-up category Avon True. Avon’s belief that beauty is all about expressing one’s individuality, shines through in this range with the tag line ‘Feel Your Best You’ with Parineeti Chopra joining hands with the brand to propagate its ethos. The Avon True make-up line has high quality and intelligent products, offering True Color Technology and promises color-lock solutions and does not…

Clothing firm Monte Carlo, has roped in West Indian cricketer Andre Russell as the brand ambassador for its sportswear brand Rock It. In a statement, Monte Carlo said, “The Jamaican all-rounder will now be the face of a series of multi-channel marketing and promotional activities for the brand.” Rock It offers gym wear and sportswear including gym t-shirts, workout vests, sports shorts, track pants, active t-shirts, among others. Rishabh Oswal, founder, Rock it, (Monte Carlo – Executive Director) said Andre Russell personifies the essence of the brand and his easy vibe is set to take the brand value a notch…

Sara Ali Khan, the 23-year old Bollywood actress and daughter of actors Amrita Singh and Saif Ali Khan, is becoming the latest sensation with marketers betting big on her. Managed by KWAN Entertainment, the two-film-old starlet already has 11 brand endorsements in her kitty, with an estimated annual revenue of over Rs 30 crore this year alone. She endorses brands which include Fanta, Puma, Ceriz (footwear and handbags), Veet and Tribhovandas Bhimji Zaveri (TBZ). She has also signed deals with a big Chinese mobile manufacturer brand, a fashion label, a cosmetics brand, a hair care brand, a personal care brand…

Wild Stone, a popular male grooming brand from McNROE, roped in Ranbir Kapoor as their brand ambassador. Considering Ranbir Kapoor as one of the most graceful, charming, and confident youth icons of the country – as their ambassador will be in line with their core values of the brand. This partnership is going to be a perfect mix of style, attitude and confidence shared by the brand Wild Stone and the Bollywood superstar. With huge youth appeal, Wild Stone now aims to drive greater brand salience on a pan-India level through their association with the tremendously talented Bollywood superstar.

Xiaomi on Monday launched Note Kiya Jaye campaign, for its recently launched smartphone Redmi Note 7 Pro. The campaign is featuring brand ambassador Ranveer Singh using Redmi Note7 Pro in various social scenarios, all the while highlighting its 48MP camera. The video highlights Xiaomi’s brand-centric approach along with how the new product represents the brand’s philosophy- innovation for everyone. Anuj Sharma, chief marketing officer, Xiaomi India, said, “Xiaomi’s Redmi Note series has a notable legacy of their own, therefore, there couldn’t be a better way than combining our brand marketing efforts with one of the major superstars of this generation,…

Having conquered popular markets, such as the UK with its superlative design language, automotive major Kia Motors is all set to enter Indian Market. The car manufacturer has won more than 70+ awards for design in a very short span of time. Kia is globally renowned for its hottest car designs paired with premium interiors, providing car owners with a wholesome driving experience.  However, Kia Motors is set for its Indian debut sometime later this year, the brand is already building up its launch in the competitive Indian car market. Kia Motors has geared to excite us with its unique…

Towards the end of the 2019 Maruti Suzuki Ertiga Sport is expected to launch in India. Maruti Suzuki Ertiga Sport is expected to have a six-seat configuration. Car will be available with both 1.5L petrol and diesel engines. Last month only Maruti Suzuki introduced a new 1.5L diesel motor on the Ertiga. Now, the company is likely to launch a new top-end variant of the MPV, christened Maruti Suzuki Ertiga Sport. The model in question debuted in Indonesia in March 2019. The sportier version is likely to be launched in India towards the end of 2019.

The campaign which was released a week before Mother’s Day was supported with other communication material apart from the film. Prega News- a pregnancy detection kit, manufactured and marketed by Mankind Pharmaceuticals, is a category leader in the field. It has launched its new campaign to target the Indian families and their rigid and old mindsets in order to curb the major problem of gender inequality in the country. With this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook, requesting their audiences to wish for a healthy child, irrespective of their child’s sex.

The Nokia 4.2 India launch has been confirmed for May 7. The main features of the Nokia 4.2 include dual rear cameras, Snapdragon 439 SoC, 5.71-inch HD+ 19:9 display and more. The teaser highlights the power button featuring an LED notification light and a dedicated Google Assistant button for the smartphone. Well, the prices for Nokia 4.2 in India are roughly Rs. 12,000 for the 2GB RAM / 16GB storage version. Whereas the 3GB RAM / 32GB storage version priced roughly Rs. 14,000. Launched in Black and Pink Sand colour options.