Author: Jyotsnaa Sharrma

Akshay Kumar has become an investor and strategic advisor for GOQii, a fitness technology startup that offers a wearable fitness band paired with remote personalized coaching. The actor is now taking his commitment to fitness up a notch by investing in GOQii. Vishal Gondal, chief executive officer of GOQii, said, “We are extremely happy to have Akshay Kumar as part of our GOQii Family. He personifies the values that GOQii stands for and is a living example of what we advocate – exercise, eat healthily and rest well. GOQii is committed to making the world a healthy and happy place,…

The India SME Conclave & Awards 2019 has appointed Mohit Bharatiya its new brand ambassador. The India SME Conclave and Awards 2019 is organised to empower and honor small and medium sector businesses and create multiple trading opportunities in the sector. Mohit Bharatiya is well regarded as a self-made man who started from a small trading business in Zaveri Bazar and went onto becoming a successful entrepreneur, philanthropist and politician. Known for his vision and leadership, Bharatiya recently concluded a seven-year tenure as the National President of the Indian Bullion and Jewellers Association (IBJA). A President of Bharatiya Janta Yuva…

Lemon Tree Hotels, India’s biggest player in the mid and upper mid-scale categories, has scaled up its target inventory by 13 percent to 8,674 rooms by 2021. With the opening of the 303-room (earlier projected to be 270 rooms) Lemon Tree Premier near the Mumbai International Airport, the company will run about 5,800 rooms across 57 hotels spread in 34 cities. Talking about the launch, Patanjali Keswani, Chairman and Managing Director, Lemon Tree Hotels, said, “Mumbai is a key market for us and a prominent destination both for business and leisure travellers. With this hotel, we showcase a new design…

The IQOO Neo will boast a Snapdragon 845 SoC and other gaming-centric features! Vivo’s new sub-brand in China, IQOO is now gearing up for its second smartphone launch. The company VP Feny Yufei has revealed on Weibo that the brand will be announcing the IQOO Neo in Chengdu on July 2. Also, the launch will be live-streamed on the Internet for interested viewers. The IQOO Neo is sort of a watered-down version of its first flagship offering, called the IQOO. The company has already teased the looks of the new device and a new teaser has revealed two more features.

The OnePlus TV is expected to launch soon with India being one of the first markets to receive it. The OnePlus TV, as per a new tip, may not come with an OLED display. OnePlus has already confirmed that it is working on a smart TV. The OnePlus TV, is a highly anticipated product considering that it will be coming from a brand that is known for making affordable flagship phones. It naturally follows that the OnePlus TV would also be a premium affordable television set that could rock the Indian market. While OnePlus is yet to reveal an official…

Popular accessories manufacturer Zebronics has expanded its range of audio devices with the launch of the Zeb Symphony audio accessory features in-ear magnetic earphones. These wireless earphones claimed to deliver a long battery life. Notably, the super flexible neckband, which can be used to trigger Google Assistant on the connected Android devices and Siri on Apple products. The neckband has a dual pairing function to let you connect more than two devices to it. With a battery indicator, the accessory is capable of delivering 13 hours of audio playback, suggests the brand. The earphones have been priced at Rs 1,199,…

Footwear Company Relaxo Footwears Ltd., roped in actor Ranveer Singh as brand ambassador for ‘Flite’. The footwear brand has planned a new 360-degree campaign by Arms Communication with Singh to build its connect with the middle class. Through this new association, Flite aims to strengthen its leadership position in the open footwear category and would leverage Ranveer’s versatility to achieve its goals. Speaking on the association, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said, “We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious…

The country’s largest two-wheeler maker Hero MotoCorp, on Monday, announced that it has signed Colombian footballer Yerry Mina as its new brand ambassador. Mina’s signing comes at a time when Hero MotoCorp is gearing up to introduce a series of new, technologically advanced and stylish two-wheelers in Colombia, including new premium motorcycles and higher-powered scooters. Commenting on the development, Hero MotoCorp Head of Strategy, Performance Transformation & Global Business Rajat Bhargava said: “Colombia is one of our key global markets and we are confident that Yerry Mina will add a lot of value to our brand building initiatives there.”

Just after announcing bidding adieu to competitive cricket, legendary cricketer Yuvraj Singh has joined fantasy sports website BalleBaazi and he would be endorsing the brand. Commenting on his new assignment, Singh stated that he is starting his ‘second innings’ as a captain on BalleBaazi and in a press release, he said, “I am delighted to be associated with BalleBaazi.com, the ultimate cricket fantasy league. I will interact with my fans on a personal level while competing with them as we select teams comprising of our favorite players. This is the best platform for passionate cricket fans to test their skills…

Puma has roped in Indian football national team goalkeeper Gurpreet Singh Sandhu as its new brand ambassador for the India market. Sandhu will endorse Puma in the country for three years. Abhishek Sharma, CEO, Athletes Today Sports Management Pvt Ltd, the sports agency managing the Bengaluru FC player, said, “We are excited to facilitate this partnership between Puma and our star player Gurpreet Singh Sandhu, this deal is a benchmark to understand the growth of Indian football players in the commercial aspects of the game. Gurpreet is a special talent and he should be given credit for what he has…