Author: Jamie Prescott

IWC Schaffhausen has recently revealed that athlete Tom Brady is their newest brand ambassador. Tom Brady is a world-class athlete, modern day icon and a connoisseur of Haute Horlogerie. Brady has six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles. Christoph Grainger-Herr, CEO of IWC Schaffhausen, said: “Tom Brady is arguably the best quarterback of all time, but also an admired role model. On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”

New kidswear brand Boy Wonder is launching with a collection focused on British-made, ethical and sustainable fashion. The range is primarily geared towards boys aged five to 10 years, but designs are gender neutral. Brightly coloured, versatile, and cotton T-shirts, organic denim jeans and wool duffle coats all featuring in the offer. All styles are designed and made in the UK, and the business, is based in Bristol. Founder Ismay Mummery runs the Boy Wonder blog, which has more than 30,000 readers. The collection will launch the second round of crowdfunding with a Kickstarter campaign on June 30 and will…

Sally Beauty Holdings, Inc., the leading hair color and care destination in the U.S., announced today the nationwide launch of community-driven hair color brand Good Dye Young, founded by Grammy Award winner Hayley Williams and her longtime stylist Brian O’Connor. The partnership is a significant step in Good Dye Young’s path to reaching and growing its community while being accessible to all. Good Dye Young is rolling out with its Semi-Permanent Hair Color line and its innovative Hair Makeup formulation, Poser Paste, which will be available in both Sally Beauty stores and on sallybeauty.com.

Fast&Up Italy has announced the signing of budding motorcycle racer (pilot) Gabriele Ruiu as its brand ambassador. The association comes at a time when Fast&Up is on the cusp of its next phase of growth, focusing on a larger share of the fast-moving healthcare goods business in India and abroad. The brand has actively focused on nurturing top quality athletes representing various sports under the aegis of ‘Fast&Up- Fit Squad’. Fast&Up has made sure to collaborate and support many young sportspersons from different experiences and backgrounds. Currently, Fast&up is associated with triathletes like Enrico Pedron who will be running in…

Swedish beauty-tech brand Foreo went for a party theme to launch its Candy Collection and Serum Serum Serum in spectacular style into South Korean duty-free at the weekend. Serum Serum Serum is a Micro Capsule Youth Preserve to pair with the firming massage mode on selected Luna devices, formulated with skin-replenishing amino acids and vitamin E to help lock in moisture. Over 100 KOLs from China, Korea and other Asian countries were among guests at a high-profile event at the Dongdaemun Design Plaza (DDP) in Seoul on 16 June. Live streaming was featured across social media.

Pocophone Global Head Alvin Tse announced that Poco F1 will be getting Android Q update soon as Xiaomi recently announced that 11 of its smartphone including Redmi K20 Pro, Redmi Note 7 Pro, Redmi Note 7, and Mi 9 will get Android Q updates. While the list only includes Redmi and Mi phones, Head of Poco Global Alvin Tse informed that Poco F1 will also get the Android Q update. “We will get to Q,” Tse responded to a tweet which listed the Xiaomi Android Q update roadmap. Eight of Xiaomi’s devices are scheduled to get the Android Q update…

Gucci Westman, the celebrity make-up artist, who has worked with the likes of Annie Leibovitz and Peter Lindberg on countless Vogue covers and Willy Vanderperre on a cover for AnOther Magazine, launched her brand Westman Atelier in the UK. With its tagline “Conscious Crafted Beauty,” Westman Atelier is formulated with clean ingredients and comes in chic, stick forms, the inspiration. “I wanted it to be easy and effortless,” Westman said. For Westman, it was all about focusing on clean, conscious ingredients. Working with the chemists she met at Lancôme, Westman says their blacklist for products was about “seven pages long.”

Halo fans were very keen to know about what the actual game would look like. Microsoft has announced a new trailer of Halo Infinite’s new look which is still more CGI animation. And it was featured an apparently stranded UNSC soldier on a space ship reanimating the Master Chief. Microsoft finally showed off a brand new look at Halo Infinite, which will be an Xbox Scarlett launch title—a weighty name for the sixth major game in the 18-year-old franchise. Halo Infinite will be launched on Windows 10, Xbox One and Xbox’s newly-announced Project Scarlett console fall, 2020.

Asus is set to launch a brand new smartphone – the Asus 6Z — in India on June 19. The upcoming Asus 6Z is most likely the rebranded version of Asus Zenfone 6, the Asus ZenFone 5Z successor that was launched in global markets last month. The company would launch the Asus 6Z with Qualcomm Snapdragon 855 chipset and a motorised camera.The change in name of the newly launched Asus ZenFone 6 – to Asus 6Z in India seems to be because of an interim order by the Delhi High Court which temporarily banned the company from selling devices with…

Hairstylist and Queer Eye star Jonathan Van Ness is the latest non-female brand to join the party: Essie as its brand ambassador. This is the first time the brand has collaborated with a non-female celeb, Van Ness regularly rocking polish on a few nails in bright, colorful hues.` “I’m so honored to announce I’ve teamed up with @essie as their first nonfemale ambassador in celebration of Pride! For me, polish has always been a form of self-expression. Right now that means this mosaic rainbow mani moment.” Van Ness said in an Instagram post announcing the collaboration, “Wearing it proud!”