Kotak Mahindra Bank Limited has recently launched its pan-India multimedia campaign led by TV, Digital, Print, Outdoor, Cinemas as well as social media, named KotakActiv Money. In the ad, it can be seen that a couple is sitting together, whether they are discussing opening an FD or savings account. While the male model prefers an FD, the female model is asking for a savings ad. The discussion turns into an action ad as both models are fighting to get the phone into their hands.
WATCH THE AB FD-WALA INTEREST SAVINGS ACCOUNT MEIN AD HERE
Ab FD-wala Interest Savings Account Mein Ad Cast
Male Model
Ranveer Singh (Instagram @ranveersingh)
Female Model
Keerthy Suresh (Instagram @keerthysureshofficial)
Conceptualised by
Cartwheel Creative Consultancy
President, Retail Liabilities Product and Chief Marketing Officer of Kotak Mahindra Bank
Rohit Bhasin
Joint President – Head of Marketing, Partnerships & Loyalty of Kotak Mahindra Bank
Elizabeth Venkataraman
Product/Campaign Description
Catch Ranveer Singh and Keerthy Suresh as they showcase the incredible power of #FDWalaSavings with Kotak ActivMoney in a riveting, action-packed film! Presenting Kotak ActivMoney – an exciting combination that gives you the benefit of a high FD-wala interest in your Savings Account and the flexibility to access your funds anytime, without any penalty! If you’re an existing Kotak Bank customer, WhatsApp ‘Activ’ to 022-66006022 or visit your nearest branch to opt for ActivMoney!