P N Gadgil & Sons (PNGS), one of India’s leading jewellery brands, has launched its Akshaya Tritiya campaign, ‘Festival of Golden Moments,’ ahead of the wedding and festive season. The campaign celebrates the emotional significance of buying gold, positioning it not merely as a purchase but as a treasured memory.
Launched across digital and social media platforms, the campaign features actress Mithila Palkar, who continues to shine as the brand’s ambassador. The visual narrative highlights a range of heavyweight gold jewellery – from traditional mangalsutras and temple jewellery to intricately crafted bangles that symbolize cultural heritage and personal milestones.
Speaking about the campaign, Aditya Modak, spokesperson for PNGS, said, “Gold is never just a transaction, but a turning point. Whether it is a bride’s first heirloom or a milestone gift, we see ourselves as jewellers and memory-makers. The campaign captures that emotion. It is about those fleeting seconds that live on through gold.”
Modak also emphasized the brand’s resilience in a challenging market. “The campaign also marks a high-growth phase for PNGS. The brand has demonstrated consistent performance over the last year, but prices have surged by nearly 25% to 30%. PNGS has successfully navigated this volatility by staying close to consumer sentiment,” he added.
Currently operating 33 exclusive brand outlets across India, PNGS aims to expand to over 50 stores by 2030, reinforcing its commitment to both tradition and innovation in jewellery retail.
As Akshaya Tritiya approaches a day believed to be auspicious for buying gold—PNGS invites customers to celebrate their own golden moments, etched forever in elegance and emotion.