Carrier Midea India has announced that actress Rashmika Mandanna is now the brand ambassador for Midea air conditioners in India. This partnership aims to make the brand more popular and help it grow in the competitive air conditioning market.
The air conditioning industry in India is growing fast due to urbanization, higher incomes, and the need for energy-efficient cooling solutions. Midea, known for its advanced technology, wants to capture a bigger market share. Rashmika Mandanna’s popularity will help the brand connect with more people.
Sanjay Mahajan, Chairman and Managing Director of Carrier Midea India, said that the air conditioning industry is changing, and customers look for both good products and emotional connections with brands. He believes Rashmika’s association with Midea will help increase the brand’s market share.
Rashmika Mandanna expressed her excitement about the partnership, saying that Midea understands the need for smart and efficient cooling. She looks forward to promoting the brand and its energy-saving air conditioners.
The company plans to launch a major advertising campaign featuring Rashmika Mandanna on TV, digital platforms, print media, and retail stores. The campaign, called “Yeh Air Conditioner Nahin, AI Conditioner Hai,” will highlight Midea’s smart cooling technology. Carrier Midea will also set up product demo zones in electronics stores, work with digital influencers, and launch social media challenges to engage customers.
Depender Redhu, National Sales & Marketing Head, said this partnership will help Midea reach more people across India. Alok Kohli, Head of Marketing, added that the company will use TV, digital campaigns, and social media interactions to create a strong brand connection.
Carrier Midea India is a joint venture between Carrier and Midea Group. Carrier is a global leader in air conditioning, and Midea is one of the world’s largest home appliance manufacturers. Both companies are known for innovation and advanced technology. Midea HVAC focuses on providing modern and efficient cooling solutions for homes.