Garmin, a global leader in health and fitness wearable technology, has announced the appointment of supermodel and fitness icon Milind Soman as its brand ambassador for India. Recognizing India as its largest and most promising emerging market, Garmin aims to expand its reach beyond fitness enthusiasts and connect with a broader audience seeking a healthier lifestyle.
Milind Soman, known for his dedication to fitness and endurance, will play a crucial role in educating Indian consumers about the benefits of Garmin smartwatches. His advocacy for healthy living and active lifestyles aligns seamlessly with Garmin’s mission to empower individuals in their wellness journeys.
Soman’s impressive fitness achievements, including a 1,500-kilometer run that earned him a spot in the Limca Book of Records, as well as his participation in Ironman and Ultrarun events, have cemented his reputation as a symbol of discipline and holistic well-being. His fitness philosophy resonates with Garmin’s focus on various indoor and outdoor activities, including:
- Running, walking, and cycling
- Yoga and gym workouts
- Swimming, diving, and hiking
- Golf, horse riding, archery, and skating
- Motorsports and more
Garmin’s products, known for their precision tracking and wellness features, are designed to complement Soman’s advocacy for fitness and well-being. The brand emphasizes its personalized guidance system, which offers users goal-setting and recovery plans tailored to their progress, ensuring daily motivation and long-term wellness benefits.