Škoda Auto India has announced Bollywood actor Ranveer Singh as its new brand ambassador, marking a significant collaboration between the luxury automaker and the dynamic film star. The association aims to reinforce Skoda’s brand identity in India, leveraging Singh’s energetic persona to connect with a broader audience.
As part of the partnership, Ranveer Singh will appear in a brand-centric film scheduled for release at the end of March. The campaign is expected to showcase Skoda’s premium offerings and highlight the brand’s commitment to innovation, design, and performance.
India is a key market, and Skoda Auto India has strengthened its presence through new model launches, enhanced service networks, and innovative marketing strategies. Partnering with Ranveer Singh, known for his versatility and bold personality, aligns with the brand’s vision to appeal to young, aspirational buyers.
A Škoda Auto India spokesperson stated about the collaboration: “Ranveer Singh represents confidence, charisma, and a passion for excellence—qualities that resonate with Skoda’s brand ethos. His influence will help us engage with a broader audience and reinforce our commitment to delivering world-class automobiles in India.”
Ranveer Singh expressed his enthusiasm about the association: “Skoda is a brand that stands for innovation, performance, and premium design. I am thrilled to be part of this journey and look forward to bringing the brand’s spirit to life.”
With this collaboration, Škoda Auto India aims to strengthen its brand appeal and further solidify its position in the Indian automobile market.