Flite rekindles a lost emotion in their new #RishtoKiFlite campaign

In today’s uncertain times, where nothing seems to be too sure, a new digital film by Flite has brought to fore an emotional rediscovery of family bonding, that infuses a fresh breath of hope and a smile in us. 

The digital video campaign #RishtoKiFlite showcases how this unexpected change has uncovered some surprisingly soothing emotions – people have rediscovered their family ties which had got brushed under the busy routines of daily life.

Expressing his thoughts on this, Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said, “The lockdown period has forced us to slow down our usually hectic pace and obverse the small blessings around us that have always been taken for granted and most often, ignored. This pandemic has taught us to savour the little joys of family life that are the true gems to be treasured. Flite attempts to draw the customers into this realm of positivity with this film”.

The value of having time with loved ones is unprecedented and can never be traded for anything else. Share your family stories with Flite by using #RishtonKiFlite on all social media platforms and don’t forget to tag Flite on @FliteFootwear.

As brand FLITE unveils its refreshed new logo, it brings to fore this very emotion in a short film, ‘Riston Ki Flite’, live on 

About Flite

Flite is household name which offers a range of slippers and sandals for the entire family for their everyday use. Keeping in mind the aspirations and value for money mind-set of its consumers, Flite is available in a wide choice of innovative designs at most competitive prices at most footwear outlets.

About Relaxo:-

Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation since four decades, and is today ranked among the top 500 Most Valuable Companies.

A Fortune 500 (India) company, synonymous with quality products & affordable prices, it manufactures slippers, sandals and sports & casual shoes.

Its most popular brands – Relaxo, Sparx, Flite and Bahamas are a leader in their space.

Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi- formal slippers.

Sparx reflects the attitude, style, dynamism and spirit of young India and offers sports shoes, sandals & slippers and the colorful range of Bahamas casual flip flops exude the spirit of freedom, fun and modernity of youth.

Having a pan India distribution footprint, Relaxo also operates a 350+ strong network of own retail outlets, with availability on all major e commerce portals as well.