India’s leading food delivery and quick commerce platforms, Zomato and Blinkit, have unveiled their year-end insights for 2024. These reports capture the nation’s evolving food preferences and unique ordering trends, showcasing a mix of culinary diversity, quirky habits, and regional rivalries.
Zomato Lookback: How India Ate in 2024
Zomato’s 2024 wrap is a love letter to India’s obsession with food, highlighting the most popular dishes, beverages, and fascinating customer stories.
Biryani Rules the Roost
- Biryani retained its crown as India’s favorite dish with a jaw-dropping 9,13,99,110 orders—over three orders per second!
- The timeless dish outpaced all competitors, cementing its position as a culinary superstar.
Pizza, the Crowd Favorite
- Pizza clinched the runner-up spot with 5,84,46,908 orders.
- Fun fact: If every pizza ordered were laid end to end, they could stretch from Mumbai to New York City—and beyond!
Tea or Coffee? The Beverage Face-Off
- Chai: 77,76,725 orders
- Coffee: 74,32,856 orders
- Tea narrowly triumphed over coffee, proving it’s still India’s preferred pick-me-up.
Heartwarming Tales from the Rails
- A generous train passenger ordered 120 Manchurian combos to feed an entire bogey, spreading joy on the move.
Unique Feats and Savings
- A Delhi foodie explored 1,377 unique restaurants, setting a record for adventurous eating.
- One Zomato Gold member saved an astounding ₹2,24,591 on delivery and dining.
Regional Rivalries: Gol Gappe vs Pani Puri
- Delhiites ordered 25 times more Gol Gappe than Mumbai’s Pani Puri, underscoring a stark regional preference.
Blinkit in a Blink: What India Ordered in 2024
Blinkit’s wrap highlights the products that filled India’s shopping carts this year, from everyday essentials to surprising bulk buys.
Beverage Bonanza
- Coca-Cola cans: 1,85,17,980 orders
- Thums Up bottles: 84,35,783 orders
- Maaza bottles: 14,57,616 orders
- Sprite fan alert: One customer ordered 1,203 bottles!
Unique and Quirky Purchases
- Mumbai led the way with 17,58,720 condom orders.
- Someone made a bulk buy of 55 bottles of Fevicol in one go.
- A whopping 9,150 Vicks cough drops were purchased in a single order.
Everyday Essentials and Surprising Favorites
- Maggi: 1,75,64,980 packs ordered
- Dates: 16,43,621 packs ordered
- Tide detergent: 1,35,336 orders from Mumbai alone
- UNO decks: 3,03,500 orders
- boAt earphones: 7,89,205 units sold
A Snapshot of India’s Choices in 2024
From biryani dominance and regional snack preferences to massive beverage orders and unique bulk buys, Zomato and Blinkit’s year-end insights celebrate the vibrant and diverse tastes of India. As the nation heads into 2025, these trends remind us that food and shopping are more than just habits—they’re a way of life.