Forever New, the renowned Melbourne-based women’s fashion brand, proudly announces Bollywood actress Triptii Dimri as its new Global Brand Ambassador. Known for her stunning on-screen performances and impeccable fashion sense, Triptii is set to represent Forever New across key markets, including India, Australia, Canada, South Africa, and Europe.
Triptii Dimri’s partnership with Forever New marks a significant milestone as the actress, celebrated for her youthful energy and bold style, aligns seamlessly with the brand’s ethos. Forever New has long been known for its ability to combine timeless elegance with contemporary chic, and Triptii’s fresh appeal resonates with the brand’s target audience of young, fashion-forward women.
In her statement about the partnership, Triptii shared her excitement: “I’ve always admired Forever New for its perfect blend of elegance and modern fashion—it truly reflects my personal style. Becoming the Global Brand Ambassador is an incredible honor, and I’m thrilled to introduce this stunning collection to fashion enthusiasts worldwide.”
The collaboration comes just in time to unveil Forever New’s Autumn/Winter 2024 collection. This new line promises a blend of classic sophistication and modern flair, featuring rich reds, deep burgundies, and timeless blacks. Hero pieces include oversized floral prints, exquisite embellishments, and sculpted silhouettes, offering a modern twist on timeless styles. Fabrics such as sheer chiffons, plush velvets, and glittering details reflect luxury and drama, while bold cutouts add an edgy touch.
Dipendra Goenka, Founder and CEO of Forever New, expressed his enthusiasm for the partnership, noting how Triptii embodies the brand’s values: “We are thrilled to welcome Triptii Dimri to the Forever New family. Her grace, confidence, and modern style perfectly align with our brand’s personality. This partnership strengthens our commitment to delivering sophisticated glamour with exceptional quality. Triptii brings each piece of the Autumn/Winter collection to life with her natural elegance and confidence.”
Dhruv Bogra, Country Director of Forever New India, added, “Triptii’s fashion appeal, combined with her confident, down-to-earth personality, makes her the perfect fit for our brand. As we deepen our connection with our loyal consumers in India, Triptii represents everything Forever New stands for—style, elegance, and inclusivity.”
Forever New’s Autumn/Winter 2024 collection is set to captivate fashion lovers worldwide. From bold prints to luxurious fabrics, each piece is thoughtfully crafted to elevate any wardrobe. The collection will be available starting in October through Forever New stores, department stores, and online on forevernew.co.in and other leading e-commerce platforms.
With Triptii Dimri leading the way, Forever New is poised to continue its rise as a global fashion powerhouse, offering a unique blend of timeless design and modern chic for today’s women.
About Forever New
Founded in Melbourne, Forever New creates elegant clothing for modern women across the globe. With over 480 stores in more than 25 markets, the brand specializes in effortless, feminine fashion that celebrates versatility and sustainability. From timeless dresses to statement accessories, each piece is designed to inspire confidence and beauty.