Libas, the renowned Indian wear brand known for blending tradition with modern style, has launched its new #UffTeriAdaa campaign, starring brand ambassador and Bollywood actress Kiara Advani. This festive winter collection is a celebration of individuality, elegance, and the vibrant spirit of the season.
The campaign brings to life the brand’s vision through a stunning brand film, where Kiara can be seen wearing the latest festive edit. Her shimmery avatar perfectly captures the festive mood, making it clear that this collection is designed for women looking to make a statement at every celebration—whether at large family gatherings or intimate get-togethers.
Libas’ latest range serves as the ultimate mood board for the festive season. Every piece in the collection is crafted to elevate the essence of celebration, making each moment feel special. From glamorous attire for grand festivities to chic styles for cozy family dinners, this collection offers versatile options that embrace the spirit of the season.
Sidhant Keshwani, founder and CEO of Libas, expressed his excitement about the new collection, saying, “As we unveil our Festive Winter Collection in collaboration with Kiara Advani, we are thrilled to present a vibrant and sophisticated range that reflects the essence of this festive period. Our collection combines traditional craftsmanship with contemporary designs, and Kiara’s grace and charm are the perfect match to inspire our customers to celebrate their individuality.”
Kiara Advani also shared her enthusiasm for the collaboration, stating, “I’m delighted to be part of Libas’ Festive Winter Collection. This partnership allows me to honor the rich heritage of Indian fashion while celebrating modern self-expression. I hope to inspire women to embrace their unique style and shine brightly throughout the festive season. Together, we’re creating looks that enhance both elegance and empowerment.”
Libas’ Festive Winter Collection will be available on major platforms such as Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, along with the brand’s own website, app, and retail stores.
Adding even more excitement to the season, Libas will launch its annual ‘Big Diwali Sale’ starting October 5, offering up to 70% off, plus an additional 15% discount on a wide range of products. With Kiara Advani as the face of the brand, Libas is set to transform festive wardrobes across the country, empowering women to express their individuality and celebrate the season in style.