Jimmy Choo Welcomes Victoria Song as New Global Brand Ambassador
Chinese actress and singer Victoria Song has been named the global brand ambassador for the British luxury footwear and accessories brand Jimmy Choo. In addition to this prestigious role, she will also be the face of the brand’s I Want Choo fragrance line.
Victoria Song has been a significant figure for Jimmy Choo since 2018, when she was appointed brand ambassador for the Asia Pacific region. Her collaboration with Jimmy Choo’s creative director in 2019 led to the creation of a series of limited-edition bags, further solidifying her relationship with the brand.
“I am excited and honored to return to the Jimmy Choo family, embarking on a new chapter as global brand ambassador,” said Song. “I admire the joy, glamour, and craftsmanship of the brand. I always feel confident and empowered when I am wearing Jimmy Choo.” Song’s influence is vast, with over 49 million followers on Weibo and more than 910 million impressions on the Chinese social commerce platform Xiaohongshu.
In her new global role, Song will represent the I Want Choo fragrance line, which debuted in January 2021. The floral scent features citrus top notes of mandarin juice and velvety peach, middle notes of red spider lily and jasmine sambac, and base notes of vanilla, benzoin, and resinoid.
“Victoria has been a friend of the brand for many years. We have always admired her talent, energy, and style and are thrilled to welcome her as our global brand ambassador and face of our I Want Choo fragrance portfolio,” said Sandra Choi, Creative Director of Jimmy Choo.
The Jimmy Choo fragrance arm operates under a licensing agreement with Interparfums, established in 2009. Philippe Benacin, chairman and chief executive officer of Interparfums, noted that the I Want Choo range has performed exceptionally well. The latest addition, I Want Choo Forever, is expected to generate approximately $20 million in retail sales in the U.S. during its first year on the market.
Victoria Song’s career began as a member of the K-pop girl group f(x). She has since gained mainstream popularity through her participation in numerous successful drama series and reality TV shows in both China and South Korea. Her influence has attracted the attention of several luxury brands, and she currently serves as a house ambassador for Louis Vuitton in China. Song has also collaborated with other prominent brands such as Moncler, Cartier, and Evisu.
Victoria Song’s appointment as the global brand ambassador and face of the I Want Choo fragrance line marks an exciting new chapter for both the actress and Jimmy Choo. Her widespread appeal and influence are expected to bring new energy to the brand, further enhancing its global presence.