Beauty giant Coty has made a significant move in the Indian market by launching the renowned cosmetics brand Max Factor. Partnering with the beauty retailer House of Beauty and leveraging the global influence of brand ambassador Priyanka Chopra Jonas, Coty aims to bring Max Factor’s bestselling products to Indian consumers.
In a press release on July 12, Kristina Strunz, managing director for Coty Southeast Asia and India, expressed her excitement about this launch. “Max Factor is entering a new era of exciting growth in India,” she stated. “We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador. With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines for our Indian customers. This launch signifies our long-term commitment to strengthening Max Factor’s global presence and providing exceptional beauty experiences to consumers worldwide.”
Product Launches and Availability
Max Factor’s initial product offerings for the Indian market include:
Facefinity All Day Flawless Foundation with Climate Proof Protection
Masterpiece 2 in 1 Lash Wow Mascara
Colour Elixir Lipsticks
These products are now available online through multi-brand marketplaces such as Amazon, Myntra, Boddess, and Tata Cliq. They are also available offline at Shoppers Stop, a leading department store chain. Over the next year, Max Factor plans to expand its distribution network to include major retailers across the country, ensuring widespread availability.
Sanjali Giri, chief business officer at House of Beauty, expressed her enthusiasm for the partnership. “We’re thrilled to welcome Max Factor to the House of Beauty family of brands,” she said. “Max Factor is bringing its groundbreaking portfolio at powerhouse prices for the Indian market. We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country. This partnership stays true to our mission of bringing the world’s best beauty brands to our consumers. Together with Coty, we are confident Max Factor will achieve phenomenal growth and success in India.”
Priyanka Chopra Jonas: The Global Brand Ambassador
Priyanka Chopra Jonas, an internationally acclaimed actress and philanthropist, is the global brand ambassador for Max Factor. Her involvement is expected to boost the brand’s visibility and appeal in India. Known for advocating inclusive beauty standards and influencing Hollywood and Bollywood, Chopra Jonas embodies the values Max Factor aims to promote with this launch.