Clothing firm Monte Carlo, has roped in West Indian cricketer Andre Russell as the brand ambassador for its sportswear brand Rock It.
In a statement, Monte Carlo said, “The Jamaican all-rounder will now be the face of a series of multi-channel marketing and promotional activities for the brand.”
Rock It offers gym wear and sportswear including gym t-shirts, workout vests, sports shorts, track pants, active t-shirts, among others.
Rishabh Oswal, founder, Rock it, (Monte Carlo – Executive Director) said Andre Russell personifies the essence of the brand and his easy vibe is set to take the brand value a notch high.
Image Credit: BCCI