VW to Launch SEAT Brand in China

The Spanish automaker introduced its two concept cars at the recent Automobile Barcelona: the first all-electric SEAT el-Born and the SEAT Minimó. SEAT aims to enter the Chinese market within two to three years.

VW CEO and SEAT Chairman Herbert Diess says the agreement between the partners in the Chinese JAC-VW joint venture allows the next step for SEAT’s move into China.

“With the introduction of our business in China, we are boosting the future of the company and of electric mobility at the same time. China is the benchmark country for electric vehicles,” SEAT CEO Luca de Meo says in a statement.