Kim Kardashian Stuns in Balenciaga’s Closet Campaign Featuring 129 Iconic Bags
Kim Kardashian has officially become a brand ambassador for Balenciaga. In her inaugural campaign in this role, Kim Kardashian proudly displays her extensive collection of Balenciaga bags, totaling 129 in number.
In a dazzling return to her role as a Balenciaga ambassador, Kim Kardashian takes center stage in the luxury fashion house’s latest campaign, showcasing her impeccable style and a jaw-dropping collection of 129 Balenciaga bags. The reality TV icon had taken a step back from her association with Balenciaga in the aftermath of a controversial 2022 holiday ad campaign. Now, she triumphantly reclaims her place as the face of the iconic brand.
Balenciaga announced Kardashian’s ambassadorship on Monday, and within a day, the fashion mogul graced the brand’s Closet Campaign, a celebration of the revival of the Le City Bag, a timeless piece that first made waves in 2000. The campaign, lensed by the renowned fashion photography duo Inez and Vinoodh, is a star-studded affair, featuring not only Kardashian but also Nicola Peltz, Roh Yoon-Seo, Paloma Elsesser, Patricia Field, and Devon Lee Carlson.
What sets Kardashian’s appearance apart is her decision to star in the campaign from her very own closet, transforming her personal space into a museum-like exhibit of her cherished possessions. The highlight? A staggering collection of 129 Balenciaga bags. The exactness of the count adds a touch of authenticity to the campaign, with Kardashian humorously stating in a video, “My guess will be… 130,” only to meticulously count each bag, confirming a total of 129. “I’m one bag off,” she declares to the camera with a triumphant smile.
Adding to the allure of the campaign is Kardashian’s signature style, elegantly donning a skintight black bodysuit and her trademark “wet hair” look. Her fashion choices complement the essence of Balenciaga, and her return as an ambassador is hailed as a significant moment for both the brand and fashion enthusiasts worldwide.
In a statement, Kardashian expressed her excitement about the partnership, emphasizing the historic fashion house’s commitment to modernity, craftsmanship, and innovative design under the leadership of Demna. She reflects on her longstanding relationship with Balenciaga, built on mutual trust and a shared commitment to excellence.
The announcement and campaign mark a turning point, just over a year after Kardashian publicly re-evaluated her relationship with Balenciaga following a controversial holiday ad campaign in 2022. The brand’s ability to address concerns, coupled with Kardashian’s confidence in their shared vision, reflects a renewed commitment to pushing the boundaries of fashion.
As Kim Kardashian confidently takes on the role of Balenciaga ambassador once again, her Closet Campaign becomes a symbolic celebration of her influence, style, and the enduring allure of the iconic Balenciaga brand. This collaboration promises a thrilling chapter for both Kardashian and Balenciaga, as they continue to shape the narrative of contemporary fashion.