On Tuesday, Burberry proudly announced the appointment of rising Chinese actress Zhang Jingyi as its latest global brand ambassador. This partnership is a milestone for the brand and highlights Zhang’s growing influence in the fashion industry and her undeniable talent as an actress.
Zhang Jingyi has captured the hearts of audiences with her impressive performances in popular Chinese television series, including Run for Young, Lighter and Princess, and Blossoms in Adversity. Her versatility extends to the big screen, where she has starred in box office hits such as Love Will Tear Us Apart and I Miss You. With over 6 million followers on Weibo and an astounding 2.4 billion mentions on Xiaohongshu, Zhang is quickly establishing herself as a leading figure in the entertainment industry.
Zhang expressed her excitement about joining Burberry, saying, “I have many fond memories of Burberry. The heritage and innovation of the brand has such a unique British charm. I am honored to become a part of the family, and I look forward to interpreting the timeless classics with Burberry.”
Burberry’s chief creative officer Daniel Lee expressed his enthusiasm for working with Zhang. He praised her as a natural talent, noting her ability to bring focus and creativity to her roles. “We think she captures the spirit of Burberry perfectly, and we are looking forward to working with her,” Lee added.
Zhang’s appointment aligns with Burberry’s commitment to embracing new voices and perspectives while celebrating its rich heritage. Her unique style and cultural resonance make her an ideal representative for a brand that continues to blend tradition with modernity.
As part of her debut as the new ambassador, Zhang is featured in a striking photograph that showcases Burberry’s iconic trench coat. This updated design features new B-shaped hardware and exaggerated gun flaps for enhanced rain protection. Made from cotton gabardine – Burberry’s signature fabric invented by Thomas Burberry in 1879 – the trench exemplifies the brand’s dedication to quality and innovation. The stunning photography, captured by @alasdairmclellan, encapsulates the essence of Burberry’s timeless style while emphasizing its contemporary evolution.
As Burberry continues to innovate while honoring its legacy, Zhang Jingyi’s role as a global ambassador strengthens the brand’s connection with a broader audience, particularly in the Chinese market, where her star power is rapidly growing.