This is a still from the ad film.

When we #SeeEqual, we #ShareTheLoad Advertisement Cast

By Team B.E On Aug 13, 2022

P&G’s detergent brand Ariel has recently launched a new campaign in which it talks about equality among genders. In the three-minute long video, the ad shows a conversation between a husband and a wife where his spouse conveys her anger over an incident that has taken place earlier in the day. It is one of those ads which will make you emotional and think about the issue.

WATCH THE WHEN WE #SEEEQUAL, WE #SHARETHELOAD AD HERE

When we #SeeEqual, we #ShareTheLoad Advertisement Cast and Crew

Female Model
Eisha Chopra (Instagram @eishachopra)

Director
Shimit Amin

Product/Campaign Official Description
Why is it easier for men to divide household responsibilities with each other, but not with their wives? 83% women feel that men don’t see women as equal when it comes to housework. Continuing the conversation on equality within households, Ariel launches the 5th edition of #ShareTheLoad to urge men to drop their biases. Because when we #SeeEqual, we #ShareTheLoad