South India-based footwear maker U4ic have roped in Aamir Khan as their new brand ambassador. With Bollywood Star Aamir Khan as its brand ambassador, (Euphoric) International is aiming Rs 1,000 crore turnover in two years from its youth-centric brand Walkaroo.
The footwear maker has started its marketing campaign since 2016 when they hired cricketer Rohit Sharma as their first brand ambassador.
The company’s Managing Director Noushad Veluthedath said, “The Company has roped in Aamir Khan as they want to make Walkaroo a youth brand and not just restrict it to the sports footwear category, also aiming Rs 1,000 crore revenue in 2 years.”