Vivo, a leading smartphone brand in India, has announced Bollywood’s latest sensation, Suhana Khan, as the brand ambassador for its Y-series smartphones. This exciting collaboration, revealed on Wednesday, is set to boost Vivo’s appeal among young, style-conscious consumers, aligning perfectly with Suhana’s fresh entry into Bollywood and her growing influence among India’s youth.
Suhana, who recently debuted in Zoya Akhtar’s much-anticipated film The Archies, brings her unique blend of charisma and style to Vivo’s brand. “As a rising star, Suhana resonates with young audiences, making her an ideal ambassador for the Y series,” Vivo noted in a statement. Her association with the Y-series is expected to amplify the brand’s connection with India’s younger generation, who are seeking cutting-edge technology and a smartphone that reflects their personal style.
In India, Vivo continues solidifying its competitive smartphone market position. According to recent data from Counterpoint Research, Vivo holds a significant 19.4% share in the Indian smartphone market by volume, securing its place as the leading brand in this category. In terms of value, Vivo ranks third with a 15.5% share, further underscoring its strong performance.
Geetaj Channana, Vivo India’s Head of Corporate Strategy, expressed his enthusiasm for this partnership, saying, “Suhana’s dynamic personality and style perfectly capture the essence of the Y Series — where cutting-edge design meets smart functionality. We’re thrilled to partner with her to bring even more exciting, stylish, and valuable experiences to our consumers, elevating the Y series to new heights.”
With Suhana as the face of the Y-series, Vivo aims to reinforce its brand values of style, functionality, and user-centric innovation, making its mark as the go-to choice for young consumers. The new Vivo Y-series, launching on November 21st at 12 PM, is expected to reflect this blend of aesthetics and advanced technology, inviting users to experience a smartphone that truly matches their lifestyle.
Stay tuned as Vivo and Suhana Khan team up to set new standards in the world of stylish and functional smartphones. #VivoY300 #ItsMyStyle #VivoYSeries