Bollywood stars Vicky Kaushal and Rashmika Mandanna have reunited, but this time it’s not for a film. The popular duo, known for their charismatic chemistry, have come together as the new brand ambassadors for Birla Opus Paints. The announcement has sparked excitement among fans who are eagerly awaiting their onscreen pairing in the upcoming historical drama Chhaava. However, before they grace the big screen as Chatrapathi Sambaji and Yesubai, audiences will see them in a completely different avatar for the “Naye Zamane ka Naya Paint” campaign—Birla Opus Paints’ bold new initiative.
The campaign aims to position Birla Opus as the youngest, most innovative paint brand, catering to the needs of modern consumers with its superior product performance. The ads highlight how the brand’s paints embody the vibrant spirit of today’s generation while delivering practical, cutting-edge solutions for home décor. Both Vicky and Rashmika star in separate commercials, each alongside iconic veteran actors, adding an extra layer of appeal to the campaign.
In one commercial, Vicky Kaushal is paired with seasoned actor Saurabh Shukla, where the duo brings both humor and charm to the ad, showcasing the vibrant colors and the durability of Birla Opus Paints. Speaking about the collaboration, Vicky expressed his excitement, saying, “I’m thrilled to be a part of this project and am looking forward to spreading vibrancy and colors in the lives of consumers. Shooting with Saurabh Sir was an absolute delight—his improvisation during the shoot was a masterclass in itself.”
In the other ad film, Rashmika Mandanna is featured alongside veteran actress Neena Gupta, showcasing the brand’s modern approach to traditional home décor. Rashmika shared her thoughts on the campaign, stating, “I believe one should evolve with changing times. The latest campaign by Birla Opus Paints reflects my belief in making informed choices rather than following general trends. Working with Neena Ji was an incredible experience—her grace and presence brought something special to the shoot.”
The “Naye Zamane ka Naya Paint” campaign is already generating a buzz on social media, with fans applauding both stars for their engaging performances in the commercials. Birla Opus Paints, in their official statement, emphasized how both Vicky and Rashmika’s mass appeal across India, especially among the younger generation, perfectly aligns with the brand’s mission to provide a fresh, youthful take on home décor.
While fans eagerly await their pairing in Chhaava, slated for release on December 6, this exciting collaboration with Birla Opus Paints offers a delightful preview of their on-screen chemistry, albeit in separate campaigns.
This partnership also highlights the growing trend of Bollywood actors representing home improvement and décor brands, reflecting a shift toward promoting products that resonate with modern consumer values. Both Vicky and Rashmika’s involvement with Birla Opus Paints has added another layer of excitement to their ever-growing list of brand endorsements.
With the promise of vibrant colors, innovative solutions, and a star-studded lineup of ambassadors, Birla Opus Paints is setting the stage for a new era in home décor, driven by creativity and modernity.