Indian lifestyle brand Zouk has appointed Bollywood actress Kriti Sanon as its official brand ambassador. Known for its fusion of traditional Indian craftsmanship with contemporary design, Zouk aims to expand its reach among consumers seeking style and functionality.
IIT and IIM alumni founded Zouk, a 100% vegan and proudly Indian brand specializing in handcrafted bags and accessories. Using Ikat fabric and Jute Khadi to create vegan leather bags, Zouk has established itself as a sustainable and ethical fashion leader. The brand’s collection includes handbags, office bags, wallets, sling bags, backpacks, and travel pouches, catering to professionals, students, and fashion-conscious consumers.
Expressing her excitement about the collaboration, Disha Singh, founder of Zouk, stated, “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer—someone who values heritage but also embraces contemporary trends. With her on board, we’re excited to introduce Zouk to even more people.”
Pradeep Krishnakumar, co-founder of Zouk, echoed this sentiment, highlighting that Kriti’s love for Indian craftsmanship aligns with the brand’s vision of creating stylish, functional, and thoughtfully designed handbags.
Sharing her thoughts on the partnership, Kriti Sanon said, “Zouk’s approach to design instantly resonated with me. Their bags beautifully blend traditional Indian elements with modern aesthetics. I love brands that tell a story, and Zouk does that effortlessly. I’m excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.”
With this association, Zouk continues strengthening its position in the market, appealing to those who appreciate sustainability, craftsmanship, and timeless design. For more information about the brand, check Zouk’ Official Website: zouk.co.in