Indian ethnic wear is more than just fashion; it reflects the country’s rich culture, history, and craftsmanship. With its unique blend of tradition and modernity, ethnic wear continues to win hearts in India and globally. For today’s women, these outfits perfectly balance heritage and contemporary style. Here is the list of 10 women’s ethnic wear homegrown brands that redefine ethnic fashion in India, offering something for every occasion.
1. Fabindia
A pioneer in promoting artisanal craftsmanship, Fabindia is synonymous with sustainable and traditional fashion. Known for its natural fabrics and handwoven designs, the brand offers vibrant kurtas, elegant sarees, and breezy palazzos ideal for festivities, office, or casual outings. Beyond style, Fabindia supports rural artisans, making every purchase a step toward preserving India’s textile heritage.
FabIndia Founder: John Bissell
Fabindia Website: www.fabindia.com
2. Biba
Biba has been a favourite since 1988 for its playful colours and versatile designs. From classic anarkalis to mix-and-match kurtas, the brand caters to women across age groups. Affordable, inclusive, and perfect for weddings and everyday wear, Biba ensures you’re always elegantly dressed.
Biba Founder: Meena Bindra
Biba Website: www.biba.in
3. Global Desi
Anita Dongre’s Global Desi combines traditional Indian prints with a bohemian vibe. Launched in 2007, the brand’s youthful and colourful designs include breezy maxi dresses, trendy kurtas, and fusion wear, making it a go-to for free-spirited women.
Global Desi Founder: Anita Dongre
Global Desi Website: www.globaldesi.in
4. W for Women
W for Women transforms ethnic wear into functional, stylish outfits. The brand’s designs are perfect for work and festive occasions with modern cuts, bold patterns, and breathable fabrics. Their coordinated sets and asymmetrical hemlines are a fresh take on everyday elegance.
W For Women Founders: OS Pasricha & AS Pasricha
W For Women Website: www.wforwoman.com
5. Anouk
Exclusively available on Myntra, Anouk’s vibrant colours and bold patterns celebrate the spirit of modern women. From kurta dresses to fusion tunics, Anouk’s collection stands out with its unique designs, blending traditional and contemporary aesthetics.
Anouk Website: www.myntra.com/anouk
6. Aurelia
Known for its chic yet accessible designs, Aurelia offers intricate embroidery, elegant prints, and premium fabrics. From casual workwear to festive outfits, the brand ensures you’re always stylish and comfortable.
Aurelia Founders: OS Pasricha & AS Pasricha
Aurelia Website: www.shopforaurelia.com
7. Shree
Shree is a popular choice for women seeking practical and stylish ethnic wear. Lightweight fabrics and vibrant prints make their kurtas and suits ideal for daily wear, blending tradition with contemporary aesthetics at affordable prices.
Shree Founders: Sandeep Kapoor & Sheetal Kapoor
Shree Website: www.byshree.com
8. AKS
AKS is a youthful brand offering trendy ethnic wear at pocket-friendly prices. Known for playful patterns and modern cuts, AKS caters to young women looking for stylish yet affordable options for casual outings or festive celebrations.
AKS Founder: Nidhi Yadav
AKS Website: www.aksclothings.com
9. Sangria
Available on major e-commerce platforms, Sangria’s designs combine bold prints, vibrant colors, and unique silhouettes. With a mix of Indian and Western influences, it’s perfect for women who love experimenting with their ethnic wardrobe.
Sangria Website: www.myntra.com/sangria
10. Libas
Libas is all about understated elegance. Known for its chic kurta sets and versatile palazzos, the brand’s soft fabrics and subtle embroidery make every outfit timeless. Libas offers refined options for festive celebrations, formal events, or casual gatherings.
Libas Founder: Sidhant Keshwani
Libas Website: www.libas.in