The Dolan Twins Are Launching 2 Signature Scents
YouTube’s Dolan Twins — an identical twin duo that has amassed 40 million subscribers across social media on the strength of their weekly comedic vlogs — are getting into the fragrance game.
Ethan and Grayson Dolan — who are 19 — are collaborating with a brand new Gen Z and millennial-targeted fragrance brand called Wakeheart to launch two unisex fragrances. Pricing information and photos of the products will be revealed by the guys on their social media accounts on Friday, which is when the brand will launch at Wakeheart.com.
Wakeheart was founded and is being incubated by digital entrepreneur Kevin Gould. Wakeheart is also on Instagram. With Wakeheart, Kombo is aiming to seize a white space in the fragrance industry for young consumers.
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