With the aim to reach consumers across the length and breadth of India, The Body Shop, global iconic and ethical beauty brand has appointed Shraddha Kapoor its newest brand ambassador and has launched its first-ever TVC with Kapoor.
The brand has positioned itself as an environment-friendly, cruelty-free and sustainable brand. With this, the brand believes that Kapoor is the right fit as she already supports environmental causes and animal rights.
CEO – The Body Shop India, Shriti Malhotra said, “We strongly believe and propagate that beauty is not just about appearance, but is equally about who we are and our ability to create change to make a better world. Shraddha is a natural choice for the brand’s values of beauty and activism. Being the first beauty brand to introduce fair trade in the beauty industry, it is also the first beauty brand that has refused to test its products on animals. Since the last two decades, the brand has been championing its activism.”