Neutrogena, the renowned skincare brand, has officially welcomed Canadian pop sensation Tate McRae as its newest global ambassador. The partnership marks an exciting collaboration between the beauty giant and the 21-year-old singer-songwriter, who has quickly risen to fame with hits like Greedy and You Broke Me First.
McRae will be featured prominently across Neutrogena’s marketing initiatives, spanning television, social media, digital platforms, and retail promotions. She will also integrate the brand into her future personal projects, strengthening the connection between skincare and self-expression.
Kicking off her role, McRae stars in Neutrogena’s latest campaign, Beauty to a Science, which highlights the effectiveness of the brand’s Hydro Boost range. The campaign emphasizes simple yet effective skincare, featuring the popular Hydro Boost Water Gel, known for its intense hydration benefits.
She expressed her excitement about the partnership, McRae said, “I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young. What I love about this campaign is how real it feels. We’ve all been there—those moments where your brain just won’t stop spiraling, and the last thing you need is overthinking messing up your skin.” She added that Hydro Boost has been her go-to solution for keeping her skin hydrated without unnecessary complexity.
Neutrogena’s approach to skincare blends scientific innovation with everyday beauty needs. Andrew Stanleick, president of skin health and beauty at Kenvue for North America, Europe, the Middle East, and Africa, emphasized the importance of this collaboration. “By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise has made him the most followed dermatologist on social media, we’re bridging the gap between beauty and science,” said Stanleick. “With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
This collaboration comes at a crucial time for Neutrogena’s parent company, Kenvue Inc., which reported a slight decline in sales in its skin health and beauty segment last quarter. By tapping into McRae’s broad influence and youthful appeal, Neutrogena aims to revitalize its brand presence and connect with a new generation of consumers.
As McRae gears up for the release of her third studio album, So Close to What, and an upcoming world tour, her partnership with Neutrogena is set to make waves in both the beauty and music industries. With science-backed skincare and a star-powered campaign, Neutrogena and McRae are proving that confidence starts with healthy, hydrated skin.