Aukera, India’s leading lab-grown diamond jewellery brand, unveiled a signature collection at an exclusive press event held in President, IHCL SeleQtions Mumbai. The Echoes of Choice Signature Collection is a part of Aukera’s My Choice My Voice campaign, which inspires and empowers women to own their decisions and stand by their beliefs. The campaign’s powerful slogan, “My Choice. My Voice” is a call to action to women everywhere to redefine empowerment. The curated event for launching the collection was graced by actress Taapsee Pannu and tennis icon Sania Mirza, the faces of Aukera’s campaign.
The Echoes of Choice collection is inspired by the way a single choice, like a sound wave, carries forward, expanding, resonating, and creating impact. Capturing this essence, the collection transforms the power of choice into exquisite jewellery. Featuring rings, hoops, bracelets, and pendants crafted in 18K gold, the collection debuts Aukera’s signature E3 Diamond, a specially engineered cut that reflects the brilliance and resilience of every woman. Each piece is designed to mirror the peaks of a sound wave, symbolizing strength, courage, and the ripple effect of fearless choices that women make.
Regarding the launch, Lisa Mukhedkar, Founder & CEO of Aukera, said that the brand is not merely a collection of exquisite jewellery, but a movement that advocates freedom and self-expression. Echoes of Choice is a collective campaign that aims to empower women to make choices and reject compromises. Lisa went on to elaborate how, “We have tried to recreate women’s qualities of individuality and purpose through the aesthetics of this new collection. Sania Mirza and Taapsee Pannu are trailblazers who have made emphatic choices in both their personal and professional lives, reflecting the core values of our brand. We trust that women will derive as much pleasure from this collection as we did from crafting and presenting it to them. We’re thrilled to share it with women everywhere and hope they delight in wearing it.”
Tennis icon Sania Mirza passionately affirms, “I believe in making my own choices. The Aukera Echoes of Choice—worn on my right hand—is a symbol of strength and determination.”
Filmfare Award Winner, Actor Taapsee Pannu shared with pride, “I stand by my choices. The Aukera Echoes of Choice on my right hand represents confidence and individuality. “
The Echoes of Choice campaign has been fostering nationwide conversations through curated storytelling, exclusive appearances, and digital engagement. Backed by print, digital, radio, in-store, and outdoor promotions, the campaign amplifies the voices of women who dare to make bold choices. And has already created ripples with women across the country echoing My Choice, My Voice, Aukera.