Costa Cruises launched a new campaign with a famous actress. In the famous Italian cruise line ad, a female model appears as a beautiful mermaid, who is swimming in the sea. Then, she enters the ship and gets fascinated with all the comfort and treatment she gets. In the ad, it can be seen how a beautiful mermaid comes out of the sea to the ship while no one gets to know that she’s a mermaid except a little girl.
WATCH THE SPOT COSTA CROCIERE 2019: WELCOME TO HAPPINESS SQUARED AD HERE
Spot Costa Crociere 2019: Welcome to happiness squared Ad Cast
Female Model
Penelope Cruz (Instagram @penelopecruzoficial)
Costa Cruises SVP Global & Strategic Marketing
Luca Casaura
Product/Campaign Description
Here’s the new Costa commercial, with Penélope Cruz in her new role as a mermaid to welcome you on board. Welcome to happiness squared! Music: “Sapore di sale” di Gino Paoli (1963).