Neutrogena, a leading skincare brand, has announced Bollywood actress Shraddha Kapoor as its new brand ambassador in India. This partnership is part of the brand’s latest campaign, “Beauty To A Science,” which promotes skincare backed by science.
Neutrogena also introduced its new Hydro Boost Sunscreen SPF 50, designed to provide weightless sun protection while keeping the skin hydrated for up to 12 hours. The sunscreen contains Hyaluronic Acid, Pro-Vitamin B5, and a Vitamin C & E complex, offering broad-spectrum protection without a greasy finish or white cast.
Speaking about the new campaign, Manoj Gadgil, Vice President of Marketing at Kenvue, said, “Neutrogena has always focused on skincare backed by science. With Shraddha Kapoor on board, we aim to empower consumers to make informed choices without compromise.”
Shraddha Kapoor expressed her excitement, saying, “I am thrilled to join Neutrogena, a brand I have personally used. For me, skincare should be simple, effective, and backed by science.”
The campaign will be promoted through digital platforms, advertisements, and influencer collaborations, spreading awareness about Neutrogena’s commitment to science-based skincare.