Indian biscuit brand Bisk Farm has announced Shraddha Kapoor as its new brand ambassador, marking a milestone as the homegrown company completes over two decades in the industry. The association signals a new phase for the brand as it aims to strengthen its emotional connection with consumers and expand its reach.
The announcement coincides with the launch of Bisk Farm’s new campaign for its popular Rich Marie biscuit, themed “Me Time = Rich Marie Time.” The campaign runs across television, digital, print, and social media platforms for wide visibility and recall.
The campaign film shows Shraddha Kapoor in quiet personal downtime, taking a break from her busy routine to enjoy tea with Rich Marie biscuits. In one sequence, she is fully immersed in her own space, expressing joy and creativity through a spontaneous dance. The campaign highlights the importance of small pauses in daily life and presents Rich Marie as a simple companion during these moments of rest and reflection.
Speaking about the collaboration, Vijay Singh, Managing Director of SAJ Food Products (P) Ltd, said that Rich Marie represents the belief that taking time for oneself is no longer a luxury but a necessity in today’s fast-paced world. He added that whether it is a homemaker, a working professional, or a hectic day, these small rituals of “me time” help people pause, recharge, and reconnect with their best selves. According to him, Shraddha Kapoor’s authenticity and balanced persona make her a natural fit to bring this philosophy to life.
Shraddha Kapoor also shared her thoughts on the campaign, saying that me-time has always meant enjoying moments that truly feel personal to her. She said that Rich Marie makes these pauses more special, whether enjoyed with chai or during a simple break.
With this association, Bisk Farm aims to build on its strong foundation and appeal to a wider, more contemporary audience. By blending everyday comfort with a relatable message, the brand’s latest campaign positions Rich Marie as a small, meaningful ritual in modern life.