Senco Gold & Diamonds, one of India’s leading jewelry retail chains, has announced an exciting new collaboration with Bollywood’s young heartthrob, Kartik Aaryan. The actor has been roped in as the brand ambassador for Senco’s men’s jewelry line, Aham, and will promote its latest collection, Regalia – Own Your Story. This partnership marks a fresh, dynamic chapter in redefining men’s fashion accessories in the Indian market.
The Regalia collection, which includes rings, bracelets, cufflinks, ear-studs, chains, and pendants, is designed for the modern man who values sophistication and individuality. By introducing this new line, Senco Gold & Diamonds aims to tap into the growing trend of stylish men’s jewelry, expanding its presence and appeal in this evolving market segment.
Joita Sen, Director at Senco Gold & Diamonds, shared her excitement about the collaboration, stating, “We are thrilled to welcome Kartik Aaryan to the Senco family as the new face of Aham. With the increasing demand for fashion-forward jewelry among men, Kartik is the perfect ambassador to lead this trend and inspire others with his impeccable style.”
Kartik Aaryan expressed his enthusiasm for the partnership, saying, “I am excited to join forces with Senco Gold & Diamonds for the Aham collection. Their attention to detail, quality, and innovative design is truly impressive. I’m looking forward to showcasing this exceptional collection and connecting with men who appreciate style and individuality.”
As part of the partnership, Kartik Aaryan will feature in various promotional campaigns, including digital marketing efforts, social media interactions, and fan meet-ups. Additionally, Senco Gold has teamed up with Aaryan’s upcoming film, Bhool Bhulaiyaa 3, for exclusive in-film promotions, further solidifying the connection between the actor and the brand.
Through this collaboration, Senco Gold & Diamonds is set to elevate the perception of men’s jewelry in India, encouraging more individuals to embrace fashion that reflects their personality, all while maintaining a timeless commitment to quality.