In an exciting move, FASHOR, the contemporary ethnic fashion brand, has announced Bollywood sensation Sara Ali Khan as its first brand ambassador. This collaboration aims to redefine the standards of ethnic wear, positioning FASHOR as the epitome of aspirational fashion for modern Indian women.
Sara Ali Khan’s vibrant and elegant persona aligns seamlessly with FASHOR’s ethos, making her the perfect face for the brand. Her relatable on-screen charm and widespread appeal resonate with audiences nationwide, enhancing FASHOR’s brand image.
The FASHOR Ad Cast, featuring their first-ever FASHOR Brand Ambassador Sara Ali Khan, captures the essence of modern ethnic fashion with elegance and charm.
Expressing her enthusiasm, Priyanka Kankaria, co-founder of FASHOR, stated, “We are ecstatic to have Sara Ali Khan join the FASHOR family. Sara embodies the FASHOR woman – someone who is deeply rooted in Indian culture but also progressive. She appreciates high fashion and quality but also values comfort and practicality. We look forward to working with Sara and are confident that she will help us become one of India’s most loved fashion brands.”
Sara Ali Khan also expressed her excitement: “FASHOR’s stylish and high-quality ethnic wear has always resonated with me. I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”
The brand film featuring Sara Ali Khan celebrates the essence of being “Dil se Indian,” embracing Indian identity with pride. In the film, Sara highlights the special bond with her brother, showcasing FASHOR’s exquisite Rakhi collection. This campaign emphasizes how Indians incorporate their cultural beliefs into their fashion choices, underlining the beauty and sentiment of ethnic fashion.
Sara Ali Khan will be the face of various FASHOR campaigns throughout the year, bringing her unique charm and style to the brand’s promotions. FASHOR, known for its significant online and in-store presence, plans an ambitious expansion with the launch of 100 Exclusive Brand Outlets (EBOs) nationwide over the next three years.
With this collaboration, FASHOR and Sara Ali Khan are set to inspire and empower women across India, celebrate ethnic fashion with a modern twist, and make a lasting impact on the fashion world.