Joy Personal Care, the prominent Indian personal care brand operating under RSH Global, has welcomed Sanya Malhotra as its brand ambassador, specifically for the moisturising category.
In a recent announcement, Sanya Malhotra is set to feature in an advertisement highlighting Joy’s latest release, the Skin Fruits Super Soft Moisturiser (Berries + Active Vitamin E). This innovative lotion ensures 24-hour hydration without any greasy or sticky residue, offering a unique blend that excludes alcohol, parabens, phthalates, and microbeads.
The Digital Video Commercial (DVC) captures Sanya’s vibrant and energetic persona as she expresses her desire for a fresh and smooth dewy skin tone. Finding true delight in Joy Personal Care’s gentle moisturiser cream, Sanya experiences the nourishing power of natural ingredients and a non-greasy vitamin E formula that effectively revitalizes her skin.
Sunil Agarwal, Chairman of RSH Global, expressed his excitement about the collaboration, stating, “We are delighted to welcome Sanya Malhotra as our brand ambassador for our flagship moisturisation category. Sanya’s partnership is a strong commitment to celebrating natural beauty, contributing to our efforts to expand our product portfolio and enhance market share. We look forward to sharing the joy of our hydrating and fruit-infused products with an even wider audience, tailored to meet the unique needs of our customers.”