Reliance Retail’s Performax Signs Jasprit Bumrah as Brand Ambassador

Reliance Retail’s high-performance and technologically advanced activewear brand Performax signed Indian cricketer Jasprit Bumrah as its brand ambassador.

Reliance Performax is a home-grown brand which is proudly Indian and desires to become the first Indian sportswear brand of global recognition. The brand aims to grow the home-grown brand’s presence through exclusive brand outlets at Reliance Retail’s fashion and lifestyle stores, multi-brand stores, and digital platforms.

Reliance Retail – Fashion & Lifestyle CEO Akhilesh Prasad said: “We aspire to build Performax as the 1st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers,” 

Jasprit Bumrah said: “As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological active wear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.”