Footwear brand Crocs has named popular Indian actor Rashmika Mandanna as its new global brand ambassador from India.
The partnership kicks off with a new campaign titled “Your Crocs, Your Story, Your World,” featuring Rashmika promoting Crocs’ Classics and Jibbitz collections.
Crocs hopes to use Rashmika’s strong appeal across India to connect better with customers and grow its presence in different regions.
Regarding collaboration, Rashmika said she’s always connected with the brand because of its bright colors, fun designs, and focus on individuality. She’s excited for her fans to explore the campaign and express their own style through Crocs.
Yann Le Bozec, Crocs’ head of marketing, said Rashmika is a perfect fit for the brand because she represents authenticity, confidence, and self-expression—values Crocs stands for. The campaign will appear across digital platforms, social media, stores, and special brand events.