Bagzone Lifestyle announced Ranveer Singh, the Bollywood superstar, as the brand ambassador of its unisex brand, Lavie Sport. The brand aims to mount the active lifestyle by providing the perfect choice of products, so they choose the talented actor for the collaboration.
The 38-year-old actor will be seen inspiring the audience to upgrade their active lifestyle with Lavie Sport’s extensive range of products, including backpacks, duffle bags, briefcases, and other accessories like wallets and slings.
“We are delighted to have Ranveer Singh join the family. He is an achiever, a fashion icon, a powerhouse of talent, and a vibrant individual who exuberates vivacity and every young Indian aspires to be like him. He is confident, passionate, and embodies the spirit of the modern Indian consumer and we believe he is the perfect face for Lavie Sport. Lavie Sport and Ranveer together are a power-packed combination for the gen-next consumers, and with this association, our brand aims to encourage Indians to lead an active lifestyle with the right set of products that meet their athleisure needs,” said Ayush Tainwala, CEO and founder of Lavie Sport.
Through multiple commercials on digital and social media, Ranveer Singh will endorse the brand’s latest collection. “I am thrilled to join Lavie Sport, a brand that effortlessly merges style, functionality, and comfort to one’s style and preferences. The versatility of their products makes them an essential accessory for various needs and occasions, be it travel or everyday use. Their modern designs not only offer comfort, security, and multi-functionality but also ensure highly accessible options, which makes these bags a perfect choice for today’s youth on the go,” said Ranveer Singh while talking about the brand association.