Mumbai, June 2025 – ARKS, the premium lifestyle brand founded by Bollywood star Ranbir Kapoor, has entered the fragrance market with the launch of its debut scent, ARKS Day. Known for its philosophy of minimalism and quiet confidence, ARKS now extends its signature style from apparel and accessories to a new sensory experience, an elegant and versatile fragrance designed for today’s modern lifestyle.
ARKS Day is more than just a perfume; it represents the final, invisible touch that completes one’s daily routine. Crafted as a unisex Eau De Parfum, the scent combines fresh citrus notes of mandarin and petitgrain with the warmth of ginger and jasmine at its heart. It settles into a smooth, grounding base of vetiver and musk, creating a fragrance that is subtle yet long-lasting.
Speaking about the launch, Ranbir Kapoor shared, “ARKS Day brings back a lot of memories from my childhood – the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It’s familiar, grounding, and made for those who carry their world with quiet strength.”
ARKS Co-founder and CEO, Abhinav Verma, emphasized the brand’s evolving vision: “This launch is a natural progression in our journey to shape a lifestyle brand that goes beyond clothing—into the realm of personal, elevated experiences. ARKS Day allows our customers to deepen their connection with the brand through scent, complementing the curated wardrobe and lifestyle ARKS represents.”
The launch is accompanied by a stylish campaign film reflecting the brand’s ethos of effortless cool and understated elegance. Frontlined by Ranbir Kapoor himself, the campaign features the ‘ARKS Insiders,’ a community of cultural influencers and creatives including entrepreneur Varun Duggirala, yoga expert Anshuka Parwani, stylist Sukhmani Gambhir, artist Rob, actresses Sahiba Bali and Barkha Singh, and music artist Moses Koul. This community-driven approach underlines ARKS’ commitment to authenticity and inclusive style.
Fragrance Highlights:
- Unisex and long-lasting with 18% perfume concentration for lasting depth
- Top notes: Mandarin, Petitgrain
- Heart notes: Ginger, Jasmine
- Base notes: Musk, Vetiver
- A perfect blend of fresh citrus, subtle spice, and woody musk
- Exclusively available in India at ARKS Studio Mumbai, online at www.arks.club, and for the first time via quick commerce on Swiggy Instamart
- Priced at INR 2999
With ARKS Day, Ranbir Kapoor’s brand is not just selling a fragrance; it’s inviting customers to experience a lifestyle defined by balance, simplicity, and quiet strength. The fragrance launch marks an exciting new chapter for ARKS as it grows from a fashion label into a holistic lifestyle brand.