Pan-India superstar Ram Charan has signed an exciting new brand endorsement deal, becoming the face of Reliance’s cola brand, Campa. The announcement was made with the release of the campaign’s first ad film on social media, setting the stage for the actor’s new collaboration with the iconic beverage brand.
Campa’s latest marketing campaign, titled ‘Campa Wali Zidd’, focuses on themes of determination, resilience, and grit. In the ad, Ram Charan portrays an action star who, despite facing a challenging injury during a risky stunt, pushes through the pain and refuses to give up. After a period of recovery, Charan successfully performs the stunt, delivering an inspiring message of perseverance. His rugged look and action-packed styling give the cola brand a fresh and dynamic identity, perfectly aligning with its new campaign.
In addition to his latest brand venture, Ram Charan is also making waves in the film industry. He is currently working on the highly anticipated pan-India action drama Peddi. The film’s recently released first-shot glimpse video has garnered widespread acclaim, with fans and critics praising Charan’s rustic look, Buchi Babu Sana’s thrilling direction, and AR Rahman’s electrifying musical score.
With this new endorsement and his ongoing movie projects, Ram Charan continues to strengthen his presence both on-screen and in the world of brand collaborations.