Ananya Panday Redefining Beauty as Lakmē’s Brand Ambassador
The House of Lakmē, a pioneer in skincare and makeup, has launched its latest innovation – the Glycolic Illuminate range. Championed by brand ambassador Ananya Panday and unveiled by Sunanda Khaitan, Vice President of Lakmē, this collection heralds a new era in skincare, blending science and luminescence seamlessly.
At the heart of the Glycolic Illuminate range lies the potent power of Glycolic Acid. This powerhouse ingredient redefines skincare by subtly dismantling the barriers of dull and lifeless skin. With cutting-edge technology and a focus on individual skincare needs, Lakmē’s new collection is a testament to their commitment to celebrating every woman’s unique radiance.
Sunanda Khaitan, Vice President of Lakmē, emphasizes the brand’s dedication to innovation, stating that the Glycolic Illuminate collection represents more than just a product launch. It signifies Lakmē’s relentless pursuit of skincare excellence, combining scientifically proven ingredients with consumer insights to deliver visible results.
The collection’s unveiling was marked by an evening hosted by former beauty editor Sukhmani Sadana, who delved into skincare rituals and the transformative power of Glycolic Acid. Alongside spokespeople from House of Lakmē, Ananya Panday shared her perspective on skincare and the transformative effects of the Glycolic Illuminate range.
Ananya Panday encourages women to embrace their inner radiance, emphasizing that skincare amplifies natural beauty rather than concealing flaws. The Glycolic Illuminate range, she states, is like a supportive friend on the journey to healthier, happier skin.
Each product in the Glycolic Illuminate range, from the invigorating facewash to the illuminating serum, is designed to enhance your skincare routine. The face wash gently cleanses and exfoliates while the serum polishes away dead cells, leaving behind a satin-like feel. The day and night creams provide nourishment and hydration, ensuring your skin is always makeup-ready.