In a game-changing move for Indian badminton and PUMA, Indian badminton sensation PV Sindhu has entered into a historic multi-year partnership with the global sportswear brand. This deal makes Sindhu the first-ever badminton player to endorse PUMA and signals the brand’s official foray into the badminton sector. With badminton rapidly growing in popularity in India, a country where the sport enjoys a fan base of over 57 million, this collaboration is set to be a major milestone for both Sindhu and PUMA.
PUMA’s strategic move into the badminton market comes at a time when the sport is seeing an upward surge in India. As the most followed badminton athlete globally, PV Sindhu has inspired millions, particularly young women, with her unparalleled achievements on the international stage. Her exceptional journey includes numerous historic firsts, including an Olympic silver medal and several World Championship titles. With this partnership, PUMA aims to enhance its performance-wear offerings and strengthen its presence in the rapidly growing sports landscape in India.
Expressing her excitement over the new association, PV Sindhu shared, “I’m excited to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership with PUMA India isn’t just about being part of something bigger—it is an opportunity to connect with those who value pushing boundaries and embracing challenges. Badminton has always been a platform for growth and self-discovery for me, and through this collaboration, I hope to encourage others, especially women, to take risks, believe in themselves, and strive for more—both on and off the court.”
Sindhu’s involvement with PUMA is expected to amplify the sport’s appeal in India, inspiring young athletes to pick up the racquet and pursue their dreams. Her strong advocacy for women’s empowerment and belief in the transformative power of sport aligns perfectly with PUMA’s ethos of encouraging individuals to overcome challenges and achieve their full potential.
With the badminton sector’s growing influence in India, PUMA’s partnership with PV Sindhu comes as a strategic move to expand its market presence in this emerging area. The deal will be officially showcased at the prestigious India Open 2025 in New Delhi, offering a high-profile platform for both PUMA and Sindhu to promote the sport and elevate its profile across the nation.
Karthik Balagopalan, Managing Director of PUMA India, expressed his enthusiasm about the partnership, saying, “PV Sindhu is a legend and a trailblazer, and we are proud & delighted to welcome her into our PUMA family. Her extraordinary legacy in Indian sports, which includes a lot of historic firsts, has not only placed India on the badminton map globally but has also inspired millions, pushed boundaries, and paved the way for future generations of athletes. As we make our first-ever step into badminton, this association will further our goal to increase PUMA’s footprint in the rapidly growing sports landscape in the country, inspiring more youngsters to take up the racquet sport.”
This partnership is more than just a commercial venture; it marks the beginning of a new era for badminton in India. With PUMA now aligned with PV Sindhu, the sport is poised to gain even more recognition and inspire a new generation of athletes. The collaboration serves as a powerful message about the importance of sports in shaping lives, especially for young women, and underscores PUMA’s commitment to supporting athletes who push the boundaries of excellence.