Global footwear brand Crocs has launched a new campaign called ‘Your Crocs, Your Rang’ to celebrate the festival of Holi. The campaign features actor Pratibha Ranta in a special dance film, showcasing the brand’s new Holi-themed Jibbitz set, set to the classic Bollywood song Rangeela Re.
Yann Le Bozec, head of international marketing at Crocs, shared the inspiration behind the campaign. “Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colourful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to celebrate in their own unique way, and our Holi-themed Jibbitz along with vibrant Classic Clogs are the perfect way to do so,” he said.
Pratibha Ranta also expressed her excitement about being part of the campaign. “Holi has always been one of my favourite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colours, every moment felt like reliving my childhood. And with Crocs and Jibbitz that truly reflect my style, I could move freely while adding a fun, playful touch to my look,” she said.
The campaign will be showcased across Crocs’ digital platforms, social media, retail stores, and e-commerce channels, spreading the festive spirit far and wide.