Maybelline New York has announced the appointment of DJ and singer Peggy Gou as its latest global brand ambassador. The 32-year-old South Korean producer will be the face of upcoming campaigns for the L’Oréal-owned cosmetics brand, aiming to inspire consumers to embrace their individuality and creativity.
Peggy Gou, known for her hit song “(It Goes Like) Nanana,” will first collaborate with Maybelline to promote the brand’s SuperStay Matte Ink Liquid Lipstick range. Gou’s innovative approach to beauty and extensive global following played a significant role in her selection. With over four million followers on social media and 11 million monthly listeners on Spotify, she is a prominent figure in the music and fashion industries.
“Peggy is the hottest DJ in the world, and her songs are everyone’s summer soundtrack,” said Trisha Ayyagari, Gobal Brand President of Maybelline New York. “Her infectious energy and ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy – to celebrate creativity and self-expression.”
Expressing her excitement about the partnership, Peggy Gou said, “Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me. Maybelline products are not only high-performing, but also resilient enough to withstand the demands of my often hectic global touring schedule.” Gou feels honored to join the ranks of Maybelline’s ambassadors, which include Indian badminton player PV Sindhu and South Korean girl group Kiss of Life.
This collaboration with Peggy Gou underscores Maybelline New York’s strategy to align itself with influential and creative personalities. By leveraging Gou’s massive reach and unique artistic perspective, the brand aims to connect more deeply with a diverse and global audience.
Peggy Gou’s partnership with Maybelline New York highlights the brand’s commitment to celebrating creativity and self-expression. As she embarks on this new role, fans and beauty enthusiasts alike can look forward to seeing how her influence will shape the future of Maybelline’s campaigns.