Saudi influencer Jory Almaiman has been appointed as the newest brand ambassador for Spanish jewelry brand PDPAOLA, marking a significant partnership between the label and the Middle Eastern market. Known for her chic fashion sense and presence at international events, Almaiman’s collaboration with the brand is celebrated with launching a new campaign featuring pieces from PDPAOLA’s Icons Collection.
PDPAOLA’s Icons Collection showcases customizable jewellery, offering initials, symbols, and minimalist designs crafted with natural gemstones. Each piece is intricately arranged with handset pavé detailing, combining modern elegance with timeless sophistication. Almaiman, who has a strong following of 110,000 Instagram users, is the perfect face for this campaign, regularly attending fashion events like the Tory Burch show at New York Fashion Week.
Almaiman expressed the significance of this role, stating, “As a Saudi woman, being appointed as a regional brand ambassador for an international luxury brand like PDPAOLA is incredibly significant. It symbolizes cultural exchange and collaboration, highlighting the unique identity of Saudi women in the global fashion landscape.” For Almaiman, this partnership is about more than luxury—it’s about making a statement and building bridges between different cultures.
This collaboration comes as PDPAOLA is rapidly expanding its presence in the Middle East. Earlier this year, the brand opened new stores in Saudi Arabia, a key market for the jewelry label. PDPAOLA’s co-founder, Humbert Sasplugas, emphasized how the brand’s blend of “effortless elegance” and “contemporary lines” resonates with Saudi women, who are increasingly embracing fashion as a form of self-expression.
“We feel there is a natural fit with our values and selling proposition in this market,” Sasplugas said. “Saudi women are becoming more empowered and expressive in their fashion choices, aligning perfectly with PDPAOLA’s focus on individuality and elegance.”
PDPAOLA is known for its unique approach to jewelry, blending traditional artistry with modern techniques. The brand offers a range of pieces, including rings, earrings, necklaces, and bracelets, all of which incorporate natural gemstones into signature designs. Co-founder Paola Sasplugas, who has been passionate about jewelry since childhood, describes each piece as a symbol of self-empowerment and modern living.
“Our pieces are designed for modern living, versatile designs with a comfortable fit that transcend occasions,” Paola said.
As PDPAOLA continues its expansion in the Middle East, plans are already in place to open stores in other key markets, including the UAE, Qatar, Kuwait, Bahrain, and Oman. This partnership with Jory Almaiman represents a bold move toward deeper engagement with the region’s evolving fashion scene, highlighting the growing influence of Saudi women in the global luxury market.