NIVEA has stepped into the advanced skincare segment with the launch of its Luminous Even Glow Range, featuring Samantha Ruth Prabhu as its brand ambassador. The range is powered by Thiamidol, a patented ingredient clinically proven to reduce dark spots and hyperpigmentation within two weeks.
To introduce the range, NIVEA released a TVC featuring Samantha Ruth Prabhu. In it, she follows her skincare routine with the Luminous Even Glow products. The ad highlights the brand’s science-backed approach to skincare and ends with a visual of her radiant, even-toned skin.
The Luminous Even Glow Range includes a serum, night cream, day cream, and face wash, designed for a complete skincare routine. Alongside Thiamidol, the range features Salicylic Acid, Green Tea, and Hyaluronic Acid, which help improve skin tone, hydration, and clarity.
Geetika Mehta, Managing Director of NIVEA India, emphasized the significance of the launch, stating:
“In a country where 37% of people struggle with hyperpigmentation daily, effective skincare solutions are more essential than ever. With the Luminous Even Glow range, we bring a breakthrough formulation powered by our patented Thiamidol technology to visibly reduce dark spots and restore skin’s natural radiance.”
She further expressed excitement over the brand’s partnership with Samantha Ruth Prabhu, highlighting her alignment with NIVEA’s philosophy of self-care and confidence.
“NIVEA has been a trusted name in my family for years, making this partnership special. The Luminous Even Glow range doesn’t just reduce dark spots—it enhances the skin’s natural glow. I’m thrilled for everyone to experience this transformative skincare line.”
With this launch, NIVEA reinforces its commitment to innovation, skincare inclusivity, and providing effective solutions for Indian consumers.