Nike has recently announced its first footwear subscription service for generation Alpha, Nike Adventure Club. The service will enable kids to select Nike and Converse shoes “for the right-fitting shoe as their feet – and tastes – evolve.”
The shoes are predominantly for consumers’ ages two to 10 years old, and along with the shoes, the subscription service comes with adventure guides, that has outdoor games and activities that parents can do with their kids.
With social media and the average age of a child with their own cell phone, there is a dramatic increase in these services designed specifically for children. As the convenience it offers is beyond words.