Calvin Klein has announced K-pop sensation NewJeans as the brand’s newest global ambassador, marking an exciting collaboration for its Fall 2024 campaign. Known for their youthful charm and Y2K-inspired style, the five-member group—Minji, Hanni, Danielle, Haerin, and Hyein—continues to captivate fans worldwide with their distinctive sound and fashion-forward presence.
Since their debut in 2022, NewJeans has soared to international fame with hits like “Super Shy” and “How Sweet,” quickly establishing themselves as icons in both the music and fashion industries. Their unique retro aesthetics and contemporary cool blend perfectly with Calvin Klein’s bold, minimalistic design ethos.
Photographed by renowned photographer Gordon von Steiner, the Fall 2024 campaign celebrates both modernity and nostalgia. Each member of NewJeans shines in the latest collection, which includes Calvin Klein’s signature denim, tees, outerwear, and monogrammed pieces. The styling combines the group’s playful energy with timeless wardrobe essentials, making the collection versatile and effortlessly chic.
In a statement, NewJeans expressed their excitement: “It was a natural fit to partner with a brand rooted in confidence and to collaborate on a campaign that allowed us to showcase our personalities while having fun wearing the latest seasonal styles.”
The campaign highlights NewJeans’ rising status as fashion icons and showcases Calvin Klein’s latest collection, featuring puffer jackets, bombers, denim truckers, and iconic monogram tees. With their energetic presence and Y2K-inspired flair, NewJeans brings a fresh and vibrant edge to the campaign, making it a standout for the season.
As NewJeans continues to make global waves, this partnership further cements their influence in the music and fashion worlds, offering fans a perfect blend of style and nostalgia in Calvin Klein’s Fall 2024 collection.